Highland Park Viking Soul in Copenhagen

For a brand looking to dive deeper into their Viking roots, what better place to launch a¬†branding overhaul and new line of whiskies than Copenhagen, Denmark. I was¬†more than honored to be asked by Highland Park to join them on a journey to Scandinavia to learn more about their Viking Soul and what that means for their brand going forward. […]

#Whiskyfabric

For those who have not heard of the #Whiskyfabric. It is an all inclusive community of Whisky Enthusiasts who’s lives, passions and interests weave an international fabric connecting us all closer to what brought us all together, whisky. Or as Sam Speers so eloquently put it, “The Fellowship of the Dram”. That being said, about a year ago, I was […]