“Like a long drawn out, smokey & spicy smack in the face… that you never want to end.”
First off, let me say that the Laphroaig #OpinionsWelcome marketing campaign is pure genius. Giving people the freedom to share their true thoughts about a range of whisky that has never been smooth or predictable. You either love it or hate it, and they encourage you to share your thoughts no matter which side of that fence you are on.
The Lore itself is a whisky created by current Distillery Manager, John Campbell to honor the legacy and passing down of knowledge and skills from one Distillery Manager to the next since 1815. It’s a marriage of many different styles and methods perfected over the years, and thus has the NAS category that will immediately turn some whisky snobs off. But that’s fine… more for us.
It is a true Laphroaig Whisky. And, as my opinion stated, it’s spicy, smokey and definitely calls for your attention. But the finish is something sweet and drawn out. Giving you a nice warm “Goodbye, please come again”. I can honestly say, that in all my drams this whisky, each has been slightly different. The story keeps progressing.
Side Note: I was more than excited that my Opinion was chosen to be included on the walls of the Laphroaig Barrel House. There, it shall rest with all the sleeping whisky. I am still pretty much speechless as I have a special connection with barrel houses. So much history and stories to be told among all those barrels. And to know my opinion will be displayed there is truly an honor. Unfortunately, it will not be on display when we are there next week. So…I guess this just means we will have to visit again. Oh darn!
To have your own #OpinionsWelcome opinion displayed around the Laphroaig Distillery, and a chance to be flown to Islay to see it in person, go to laphroaig.com/opinions/competition and enter your own opinion.
"Lore is our story, bottled – the richest of the rich." – @laphroaigjohn Honoring how Laphroaig has been made for over 2 centuries, Lore is inspired by the knowledge and traditions passed down from generation to generation of Laphroaig distillery managers. #Laphroaig #laphroaiglore #islay #islaywhisky